Skip to main content
Hacking Growth cover

Hacking Growth

Sean Ellis, Morgan Brown

Growth

11 skills extracted

Quality

+0%
vs baseline
0%
with skill

Install

1. Add marketplace
/plugin marketplace add bookforge-ai/bookforge-skills
2. Install plugin
/plugin install hacking-growth@bookforge-skills
3. Use the skill
/acquisition-channel-selection-scorer
CC-BY-SA · Open sourceGitHub

Extracted Skills

Growthhybrid

Acquisition Channel Selection Scorer

Use this skill to choose acquisition channels for a post-PMF product using the Balfour 6-factor scoring matrix (Cost, Targeting, Control, Input Time, Output Time, Scale — each rated 1–10). First runs two diagnostic prerequisites: language/market fit (does your copy resonate?) and channel/product fit (do your channels match how your audience discovers products?). Then classifies candidate channels into viral/word-of-mouth, organic, and paid categories; scores each on the 6 factors; and recommends 2–3 channels for a Discovery phase with explicit graduation criteria to an Optimization phase. Triggers when a growth PM asks 'which acquisition channels should I test?', 'should I do Facebook ads or SEO?', 'help me pick growth channels', 'acquisition channel prioritization', 'channel/market fit', 'Balfour channel framework', 'our paid ads aren't working', 'which channels for B2B SaaS', 'which channels for e-commerce', 'which channels for consumer app', 'acquisition strategy', or 'how do I pick channels'. Also activates for 'we're spreading too thin across channels', 'single channel focus', 'channel diversification', 'Peter Thiel one channel', 'discovery phase channels', 'channel scoring matrix', or 'six factor channel framework'.

+35%
Growthhybrid

Activation Funnel Diagnostic

Use this skill to diagnose where in an activation funnel users drop off and decide between removing friction or adding 'positive friction' (guided steps) to fix it. Maps the route from signup to the aha moment (first core-value experience), builds a channel-segmented funnel conversion report from metrics data, identifies the highest-drop-off step, interprets user survey data at drop-off points, and emits an activation-funnel-diagnosis.md plus a ranked list of activation experiment candidates. Triggers when a growth PM asks 'why are users signing up but not coming back?', 'our activation rate is terrible', 'where are users dropping off in onboarding?', 'activation funnel audit', 'users don't reach aha moment', 'onboarding diagnosis', 'NUX problems', 'first-run experience broken', 'how do I find friction', 'should I simplify or guide my onboarding?', or 'help me diagnose my activation'. Also activates for 'funnel analysis', 'drop-off diagnosis', 'desire friction conversion', 'magic moment audit', 'Twitter 30 follows pattern', or 'Facebook 7 friends rule'.

+35%
Growthhybrid

Growth Experiment Prioritization Scorer

Use this skill to score and rank a growth experiment backlog using the ICE framework (Impact, Confidence, Ease — each rated 1–10 and averaged) and select the top experiments for the next sprint. Reads an experiment-backlog.md file, applies the ICE rubric with explicit definitions for each dimension, ranks all experiments, separates 'launch now' from 'pipeline with target date' from 'drop', and emits a scored backlog the team can bring to their weekly growth review. Triggers when a growth PM asks 'help me prioritize my experiment ideas', 'which test should I run next', 'ICE score my backlog', 'rank these growth experiments', 'how do I pick experiments for this sprint', 'impact confidence ease', 'ICE framework', 'growth experiment prioritization', or 'I have 40 test ideas, which ones first'. Also activates for 'score this backlog', 'my experiment queue is a mess', 'we keep running low-impact tests', 'growth experiment ranking', or 'how to rank A/B test ideas'.

+35%
Growthhybrid

Growth Stall Prevention

Use this skill to run a quarterly audit on a growth program to detect and prevent growth stalls — the 18-month plateau that affects 87% of companies (HBR) and destroys 74% of their market cap. Reviews the North Star metric trend, channel concentration, experiment volume/cadence decay, and names the stall pattern (complacency / premature lever exit / channel dependency) with specific recovery actions. Consumes metrics history + experiment log from an existing growth operating system. Triggers when a growth lead or Head of Growth asks 'our growth has plateaued', 'we were growing then stopped', 'growth stall', 'why did our growth slow down', 'growth stall audit', 'are we at risk of stalling', 'our channels are saturating', 'experiments are slowing down', 'we keep running the same tests', 'virtuous growth cycle', 'how do I sustain growth', 'Skype growth stall', 'HBR growth stall research', or 'quarterly growth check-up'. Also activates for 'we're 18 months in and growth is flat', 'channel dependency', 'growth engine breakdown', or 'how do we reinvigorate growth'. Run this skill quarterly — stalls are preventable, but only if detected early.

+35%
Growthplan-only

Growth Team Structure Planner

Use this skill to design a cross-functional growth team for a Series A–B scaling startup and produce a concrete proposal the growth lead can bring to their executive team. Recommends product-led (growth team embedded in product) vs independent (standalone growth team reporting to CEO or VP Growth) based on org context, assigns named roles (growth lead, PM, engineer, designer, data analyst, marketer), defines executive sponsorship requirements, and drafts a kickoff meeting agenda. Triggers when user asks 'how do I structure a growth team?', 'should growth be under product or standalone?', 'who should be on my growth team?', 'what roles does a growth team need?', 'how do I pitch a growth team to my CEO?', 'growth team kickoff', 'first growth hire', 'growth team model', or 'building a growth team from scratch'. Also activates for 'our marketing and product aren't aligned on growth', 'we need a growth function but don't know how to structure it', 'growth team charter', or 'growth team proposal'.

+35%
Growthplan-only

High Tempo Experiment Cycle

Use this skill to install a disciplined weekly experimentation cadence for a growth team — the 4-stage high-tempo cycle (Analyze, Ideate, Prioritize, Test) with a timeboxed growth review meeting agenda, idea capture template, and cadence benchmarks. Produces an experiment-cycle-runbook the team can follow from Monday morning, a weekly growth review agenda with named roles and materials, and an idea capture template that feeds the prioritization queue. Triggers when a growth PM asks 'how do I run a weekly growth meeting?', 'our experiments are ad-hoc, how do we systematize?', 'growth meeting agenda', 'high-tempo testing', 'experiment cadence', 'how often should we test?', 'how many experiments per week?', 'weekly growth review', 'Sean Ellis growth meeting', 'growth cycle', 'growth rituals', 'how do I install a test rhythm', or 'our growth team has no rhythm'. Also activates for 'we keep running tests but nothing compounds', 'scattershot experiments', 'growth team operating system', or 'idea bank template'.

+35%
Growthhybrid

Monetization Experiment Planner

Use this skill to plan monetization experiments for a post-PMF product with stable retention — classify the monetization archetype (subscription / e-commerce / ad-revenue), run cohort revenue analysis to find highest-value customer segments, and propose pricing experiments using pricing relativity (3-tier anchoring), cohort upsell, and penny-gap handling. Produces a monetization-experiment-backlog.md with ordered tests and a revenue-cohort-analysis.md showing where the revenue actually comes from. Triggers when a growth PM asks 'how do I increase revenue per user', 'pricing experiment ideas', 'should I raise my prices', 'how do I structure pricing tiers', 'pricing anchoring', 'cohort revenue analysis', 'freemium to paid conversion', 'penny gap problem', 'our LTV is too low', 'CAC LTV ratio', 'monetization funnel', 'upsell experiments', or 'how do I monetize my free users'. Also activates for 'should we drop the price', 'three tier pricing', 'Qualaroo pricing case', or 'personalization recommendations revenue'.

+35%
Growthplan-only

North Star Metric Selector

Use this skill to construct a growth equation for a product and select a defensible North Star Metric that actually reflects core value delivery — rejecting vanity metrics (DAU, total signups, pageviews) that feel like growth but don't compound. Produces the full multiplicative growth equation (acquisition × activation × retention + monetization + referral) and a scored shortlist of NSM candidates with rationale, then recommends one. Triggers when a growth PM or head of growth asks 'what should our north star metric be?', 'help me pick a north star', 'is DAU the right metric?', 'my team is chasing vanity metrics', 'we're orienting around the wrong metric', 'how do I build a growth equation', 'what's our key growth metric', 'OMTM one metric that matters', 'north star framework', or 'growth equation for [product type]'. Also activates for 'WhatsApp messages sent as north star', 'Airbnb nights booked', 'north star vs input metrics', or 'why DAU is misleading'. Use AFTER product/market fit is confirmed — this metric orients every downstream growth experiment.

+35%
Growthhybrid

Product Market Fit Readiness Gate

Use this skill to determine whether a product is ready for scaled growth experimentation BEFORE investing in acquisition, activation, or retention hacks. Runs the Sean Ellis must-have survey (40% 'very disappointed' threshold), analyzes retention curve stability, and outputs a binary go/no-go verdict with remediation protocol for failing products. Triggers when a growth PM asks 'are we ready to scale?', 'should we invest in acquisition yet?', 'do we have product/market fit?', 'is my product must-have?', 'should we hire a growth team?', or 'why are our experiments not working?'. Also activates for 'how do I run the Sean Ellis test', 'must-have survey', 'product/market fit check', 'retention curve analysis', 'PMF gate', or 'premature scaling check'. Use BEFORE any other growth skill — this is the gate.

+35%
Growthhybrid

Retention Phase Intervention Selector

Use this skill to diagnose which retention phase (initial / medium / long-term) is broken for a user cohort and select the RIGHT type of intervention for that phase — because retention tactics that work for week-1 users fail completely for month-6 users. Reads cohort retention data, classifies the phase using product-type benchmarks (mobile ~1 day, SaaS ~1 month, e-commerce ~90 days), identifies where the curve breaks, and prescribes phase-appropriate hacks: aha-moment optimization for initial, habit formation + variable rewards for medium, feature velocity + ongoing onboarding for long-term. Includes a resurrection branch for dormant users and flags the churn-masking-by-acquisition anti-pattern. Triggers when a growth PM asks 'users churn after the first week', 'our month 2 retention drops off a cliff', 'retention is bad but I don't know why', 'cohort analysis help', 'how do I improve retention', 'retention curve diagnosis', 'initial vs long-term retention', 'Balfour three-phase retention', 'habit formation', 'variable rewards Hooked', 'zombie users resurrection', 'win-back campaign', 'feature bloat', or 'churn hidden by acquisition'. Also activates for 'my DAU looks good but retention is bad', 'we're growing but churning', or 'retention-first growth'.

+35%
Growthplan-only

Viral Loop Designer

Use this skill to design a viral or referral loop for a post-PMF product by extracting the PATTERN (not the tactic) from canonical case studies — Dropbox bilateral-incentive referral, Hotmail email-signature instrumented virality, Airbnb Craigslist cross-posting, LinkedIn public-profile SEO virality — and adapting it to the user's product. Classifies the mechanism type (word-of-mouth amplification, instrumented virality, embedded referral), models K-factor (invitations × conversion rate) and cycle time, and produces a viral-loop-design.md with the loop diagram plus a referral-test-plan.md for experiment execution. Flags the viral spam trap (when sharing becomes annoying and hurts the brand). Triggers when a growth PM asks 'how do I build a referral program like Dropbox?', 'viral loop design', 'how do I make my product viral', 'referral program', 'word of mouth growth', 'K-factor', 'viral coefficient', 'invite mechanism', 'should I offer referral rewards', 'bilateral incentive', 'Hotmail email signature', 'Airbnb Craigslist hack', 'LinkedIn public profiles', or 'viral loop testing'. Also activates for 'our referral program isn't working', 'viral spam trap', or 'refer a friend program design'.

+35%