Monetization Experiment Planner
Use this skill to plan monetization experiments for a post-PMF product with stable retention — classify the monetization archetype (subscription / e-commerce / ad-revenue), run cohort revenue analysis to find highest-value customer segments, and propose pricing experiments using pricing relativity (3-tier anchoring), cohort upsell, and penny-gap handling. Produces a monetization-experiment-backlog.md with ordered tests and a revenue-cohort-analysis.md showing where the revenue actually comes from. Triggers when a growth PM asks 'how do I increase revenue per user', 'pricing experiment ideas', 'should I raise my prices', 'how do I structure pricing tiers', 'pricing anchoring', 'cohort revenue analysis', 'freemium to paid conversion', 'penny gap problem', 'our LTV is too low', 'CAC LTV ratio', 'monetization funnel', 'upsell experiments', or 'how do I monetize my free users'. Also activates for 'should we drop the price', 'three tier pricing', 'Qualaroo pricing case', or 'personalization recommendations revenue'.
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What You'll Need
Source Book

Hacking Growth
Sean Ellis, Morgan Brown
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