Activation Funnel Diagnostic

Use this skill to diagnose where in an activation funnel users drop off and decide between removing friction or adding 'positive friction' (guided steps) to fix it. Maps the route from signup to the aha moment (first core-value experience), builds a channel-segmented funnel conversion report from metrics data, identifies the highest-drop-off step, interprets user survey data at drop-off points, and emits an activation-funnel-diagnosis.md plus a ranked list of activation experiment candidates. Triggers when a growth PM asks 'why are users signing up but not coming back?', 'our activation rate is terrible', 'where are users dropping off in onboarding?', 'activation funnel audit', 'users don't reach aha moment', 'onboarding diagnosis', 'NUX problems', 'first-run experience broken', 'how do I find friction', 'should I simplify or guide my onboarding?', or 'help me diagnose my activation'. Also activates for 'funnel analysis', 'drop-off diagnosis', 'desire friction conversion', 'magic moment audit', 'Twitter 30 follows pattern', or 'Facebook 7 friends rule'.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install hacking-growth@bookforge-skills

3. Use the skill

› /activation-funnel-diagnostic

CC-BY-SA · Open sourceGitHub

Source Book

Hacking Growth

Sean Ellis, Morgan Brown

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