Prospecting Objective Setter

Set the correct primary, secondary, and tertiary objective for any prospecting touch — before you make the call, send the email, or walk in the door. Use this skill when someone asks "what is my goal for this call", "should I try to set an appointment or just qualify", "appointment vs close — what should I go for", "what's my objective for this prospecting block", "should I qualify or pitch on this outreach", "what is the four objectives framework", "how do I decide what to ask for on a cold call", "primary secondary tertiary prospecting objective", "what should I optimize for in my cold email", "I have a new territory what should my prospecting objective be", "should I set appointments or close on the phone", "when is build familiarity the right objective", "my prospects are all unqualified what should I do first", or "how does sale complexity change my prospecting goal". Also invoke whenever a rep has a prospecting block coming up and wants to ensure every touch has a defined target outcome. This skill applies the Four Objectives framework (Set Appointment / Gather Information and Qualify / Close a Sale / Build Familiarity) to the rep's specific situation — sale complexity, channel, prospect qualification state, territory tenure, buying-window status — and produces a decision matrix mapping prospect tiers to correct primary/secondary/tertiary objectives. The output is an Objective Call Plan the rep uses to set up their next prospecting block.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install fanatical-prospecting@bookforge-skills

3. Use the skill

› /prospecting-objective-setter

CC-BY-SA · Open sourceGitHub

Source Book

Fanatical Prospecting

Jeb Blount

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