Marketing Metrics Dashboard

Build a marketing metrics dashboard tracking the 7 key numbers every small business must measure: Leads, Conversion Rate, Average Transaction Value (ATV), Break-Even Point, Gross Margin, Churn Rate, and Customer Lifetime Value (CLV) — plus Customer Acquisition Cost (CAC). Use this skill whenever the user wants to measure marketing performance, set up a KPI dashboard, track marketing ROI, fill in their key numbers, understand which metrics to watch, analyze leads and conversion, calculate CAC, compute CLV, identify profit improvement levers, run a marketing analytics review, understand small business metrics, build a marketing scorecard, or model what happens when they improve just 3 metrics by 10%. Demonstrates the compounding leverage insight: small improvements across multiple metrics multiply — not add — producing disproportionate profit gains. Also covers the CAC vs profit-per-sale decision rule for evaluating whether a marketing campaign is a winner or loser.

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Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install the-1-page-marketing-plan@bookforge-skills

3. Use the skill

› /marketing-metrics-dashboard

CC-BY-SA · Open sourceGitHub

Source Book

The 1-Page Marketing Plan

Allan Dib

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