Quality
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Extracted Skills
Advertising Media Roi Framework
Use when selecting advertising media channels, calculating Customer Acquisition Cost (CAC) per channel, deciding whether to stop, measure, or scale each channel, checking for dangerous single-point-of-failure lead source dependencies, or building a diversified media plan with per-channel tracking setup and ROI decision rules. Triggers: "advertising media", "ROI calculation", "CAC", "customer acquisition cost", "where to advertise", "marketing channels", "lead sources", "stop losing money on ads", "scale marketing", "single point of failure marketing", "diversify ad channels", "track marketing ROI", "media plan", "fill square 3", "which channels should I use", "is my advertising working".
Customer Experience Systems Design
Design and document the four core business systems (Marketing, Sales, Fulfillment, Administration) and create memorable customer experiences through experience design and innovation. Use this skill when you want to systematize your business, build an operations manual, create checklists for recurring tasks, scale without being in the room, pass the fire-yourself test, remove yourself as the bottleneck, eliminate owner-dependency, design customer experience touchpoints, apply innovation to a boring or commodity business, differentiate by experience rather than product, run an E-Myth systems audit, identify the manager role missing from your business, document procedures so staff can run the business without you, build a business asset rather than buying yourself a job, or answer "what would happen if I left for six months?"
Customer Lifetime Value Growth
Grow Customer Lifetime Value (CLV) using five proven levers — raise prices, upsell at point of purchase, move customers up an ascension ladder, increase purchase frequency through reminders and subscriptions, and win back lapsed customers with a reactivation campaign. Use this skill when you want to increase customer lifetime value, grow CLV, grow revenue from existing customers, cross-sell or upsell, raise prices without losing customers, build a subscription model, increase repeat purchases, add recurring revenue, implement an ascension ladder, reactivate customers, win back customers, fill square 8, increase purchase frequency, run a reactivation campaign, grow revenue without new customer acquisition, apply the 20/80 rule to your customer base, or design a return-visit voucher system.
Customer Revenue Quality Audit
Classify every customer into one of four archetypes — Tribe, Churners, Vampires, or Snow Leopards — score your customer base using Net Promoter Score (NPS), and produce a segmentation report with a concrete fire/grow decision per customer. Use this skill when you want to run a customer audit, audit customer quality, segment customers, identify bad customers, identify draining customers, fire bad customers, clean up polluted revenue, distinguish Tribe from Churners from Vampires from Snow Leopards, classify customers by loyalty, assess NPS score, improve customer loyalty, remove toxic clients, free up team capacity, identify which customers to grow vs which to cut, run a customer quality review, calculate whether you have concentration risk from a single large customer, answer "should I fire this customer", identify your worst customers, stop subsidizing customers who cost more than they generate, or eliminate revenue that is actively making your business sick.
Irresistible Offer Builder
Use this skill to construct a complete, irresistible offer using an 8-element checklist (Value, Language, Reason Why, Value Stack, Upsells, Payment Plan, Outrageous Guarantee, Scarcity). Triggers when a user wants to build an offer, design an irresistible offer, stop lazy discounting, fix a '10% off' offer, create a value stack, add an outrageous guarantee, design scarcity marketing, build a payment plan for a high-ticket product, improve offer conversion, write a compelling offer, design upsells, answer 'why-should-I-buy', or fill square #2 of the 1-Page Marketing Plan. Also activates for 'my offers aren't converting', 'I just discount to get clients', 'how do I make my offer stand out', 'I keep competing on price', or 'what should I include in my offer'.
Lead Capture Ethical Bribe Design
Use this skill to design a lead-capture ad strategy using an ethical bribe — a high-value free offer that self-selects high-probability prospects. Triggers when a user wants to capture leads, create a lead magnet, design a lead-generation ad, stop selling directly from ads, build a free report or free guide offer, set up gated content or a content upgrade, design a CRM capture plan, or fill square #4 of the 1-Page Marketing Plan. Also activates for 'ethical bribe', 'hunting vs farming', 'I keep running ads but nobody buys', 'how do I get people into my database', '3% buyer', 'addressable market', '1,233%', 'lead-gen not direct-sell', 'landing page offer', or 'capture leads from advertising'.
Lead Nurture Sequence Design
Use this skill to design a complete lead nurture system for a small business. Triggers when a user wants to set up a nurture sequence, email sequence, drip campaign, CRM follow-up system, shock and awe package, marketing calendar, or lead nurturing automation. Also activates for 'fill square 5', 'square #5 of the 1-Page Marketing Plan', 'how do I follow up with leads', 'CRM setup', 'email marketing', 'repeat customers', 'Joe Girard', 'drip campaign', 'marketing calendar', 'event-triggered automations', 'the money is in the follow-up', 'shock and awe package', 'physical mail marketing', 'nurture leads', 'prospect database', or 'I captured leads but don't know what to do with them'.
Marketing Message And Usp Crafting
Use this skill to craft a differentiated Unique Selling Proposition (USP), write a Problem/Solution/Proof elevator pitch, and engineer headlines that activate the 5 core emotional buying motivators. Triggers when a user asks to write a USP, unique selling proposition, craft a marketing message, build an elevator pitch, differentiate from competitors, answer 'why buy from me', write headlines, write copywriting or marketing copy, fix positioning, escape me-too marketing, stop competing on price, apply emotional marketing, target fear/love/greed/guilt/ pride in copy, identify pain points for messaging, write sales copy, or fill square #2 of the 1-Page Marketing Plan canvas. Also activates for 'quality and great service as USP', 'we offer the best service', 'how do I stand out', 'nobody knows what makes us different', 'my ads are not working', or similar messaging and positioning questions.
Marketing Metrics Dashboard
Build a marketing metrics dashboard tracking the 7 key numbers every small business must measure: Leads, Conversion Rate, Average Transaction Value (ATV), Break-Even Point, Gross Margin, Churn Rate, and Customer Lifetime Value (CLV) — plus Customer Acquisition Cost (CAC). Use this skill whenever the user wants to measure marketing performance, set up a KPI dashboard, track marketing ROI, fill in their key numbers, understand which metrics to watch, analyze leads and conversion, calculate CAC, compute CLV, identify profit improvement levers, run a marketing analytics review, understand small business metrics, build a marketing scorecard, or model what happens when they improve just 3 metrics by 10%. Demonstrates the compounding leverage insight: small improvements across multiple metrics multiply — not add — producing disproportionate profit gains. Also covers the CAC vs profit-per-sale decision rule for evaluating whether a marketing campaign is a winner or loser.
Marketing Plan Canvas
Use this skill to build, assemble, or audit a complete 9-square 1-Page Marketing Plan canvas for any small or medium business. Triggers when a user asks to create a marketing plan, build a 1-page marketing plan, use the 1PMP framework, fill in the 9-square canvas, create a marketing strategy, get a complete marketing plan, start marketing a business, fix broken marketing, audit their marketing, or doesn't know where to start with marketing. Also triggers for: 'marketing plan', '1-page marketing plan', 'create marketing plan', 'marketing strategy', 'complete marketing plan', '1PMP canvas', '9 square canvas', 'marketing plan template', 'small business marketing plan', 'need a marketing plan', 'don't know where to start with marketing', 'my marketing is a mess', 'random acts of marketing', 'Allan Dib framework', 'before during after marketing', 'prospect lead customer framework', 'I have no marketing system', 'pull my marketing together', 'marketing audit'. This is the hub skill — invoke it whenever a user wants end-to-end marketing clarity, not just one tactical element.
Referral System Design
Design an active referral system for a small business. Use this skill when you want to get more referrals, build a referral system, stop relying on word of mouth, ask for referrals without seeming desperate, write a referral script, create a gift card referral mechanism, apply the bystander effect override to referral asks, set upfront referral expectations with new customers, find joint venture referral partners, write a JV referral outreach email, profile complementary business partners for lead exchange, fill square 9 of the 1-Page Marketing Plan, apply the law of 250, design an orchestrated referral ask cadence, or turn customer satisfaction into a systematic lead source.
Sales Conversion Trust System
Use when ready to convert nurtured leads into paying customers. Triggers on: "sales conversion", "close sales", "convert leads", "outrageous guarantee", "risk reversal", "3-tier pricing", "tiered pricing", "try before you buy", "free trial design", "trust signals", "testimonials", "customer objections", "fill square 6", "weak satisfaction guarantee", "pricing structure", "reduce sales friction", "everyone is in sales". Produces a sales-conversion.md document with a trust checklist, guarantee statement, 3-tier pricing menu, try-before-you-buy mechanic, and friction audit.
Target Market Selection Pvp Index
Use this skill to select the ideal target market or customer segment for a small business using the PVP Index (Personal fulfillment, Value to marketplace, Profitability). Triggers when a user asks to choose a target market, pick a niche, identify their ideal customer, score market segments, find the best customers to focus on, decide which customer type to target, narrow marketing focus, build a customer avatar, define an ideal customer profile, stop trying to serve everyone, or fill square #1 of the 1-Page Marketing Plan. Also activates for 'who should I market to', 'how do I choose a niche', 'which customers are most profitable', 'I serve too many segments', or similar market-selection questions.