Customer Revenue Quality Audit

Classify every customer into one of four archetypes — Tribe, Churners, Vampires, or Snow Leopards — score your customer base using Net Promoter Score (NPS), and produce a segmentation report with a concrete fire/grow decision per customer. Use this skill when you want to run a customer audit, audit customer quality, segment customers, identify bad customers, identify draining customers, fire bad customers, clean up polluted revenue, distinguish Tribe from Churners from Vampires from Snow Leopards, classify customers by loyalty, assess NPS score, improve customer loyalty, remove toxic clients, free up team capacity, identify which customers to grow vs which to cut, run a customer quality review, calculate whether you have concentration risk from a single large customer, answer "should I fire this customer", identify your worst customers, stop subsidizing customers who cost more than they generate, or eliminate revenue that is actively making your business sick.

View on ClawhHubView on GitHub

Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install the-1-page-marketing-plan@bookforge-skills

3. Use the skill

› /customer-revenue-quality-audit

CC-BY-SA · Open sourceGitHub

Source Book

The 1-Page Marketing Plan

Allan Dib

More from The 1-Page Marketing Plan

Marketingfull

Advertising Media Roi Framework

Use when selecting advertising media channels, calculating Customer Acquisition Cost (CAC) per channel, deciding whether to stop, measure, or scale each channel, checking for dangerous single-point-of-failure lead source dependencies, or building a diversified media plan with per-channel tracking setup and ROI decision rules. Triggers: "advertising media", "ROI calculation", "CAC", "customer acquisition cost", "where to advertise", "marketing channels", "lead sources", "stop losing money on ads", "scale marketing", "single point of failure marketing", "diversify ad channels", "track marketing ROI", "media plan", "fill square 3", "which channels should I use", "is my advertising working".

+86%

Business Systemsfull

Customer Experience Systems Design

Design and document the four core business systems (Marketing, Sales, Fulfillment, Administration) and create memorable customer experiences through experience design and innovation. Use this skill when you want to systematize your business, build an operations manual, create checklists for recurring tasks, scale without being in the room, pass the fire-yourself test, remove yourself as the bottleneck, eliminate owner-dependency, design customer experience touchpoints, apply innovation to a boring or commodity business, differentiate by experience rather than product, run an E-Myth systems audit, identify the manager role missing from your business, document procedures so staff can run the business without you, build a business asset rather than buying yourself a job, or answer "what would happen if I left for six months?"

+71%

Marketingfull

Customer Lifetime Value Growth

Grow Customer Lifetime Value (CLV) using five proven levers — raise prices, upsell at point of purchase, move customers up an ascension ladder, increase purchase frequency through reminders and subscriptions, and win back lapsed customers with a reactivation campaign. Use this skill when you want to increase customer lifetime value, grow CLV, grow revenue from existing customers, cross-sell or upsell, raise prices without losing customers, build a subscription model, increase repeat purchases, add recurring revenue, implement an ascension ladder, reactivate customers, win back customers, fill square 8, increase purchase frequency, run a reactivation campaign, grow revenue without new customer acquisition, apply the 20/80 rule to your customer base, or design a return-visit voucher system.

+57%

Marketingfull

Irresistible Offer Builder

Use this skill to construct a complete, irresistible offer using an 8-element checklist (Value, Language, Reason Why, Value Stack, Upsells, Payment Plan, Outrageous Guarantee, Scarcity). Triggers when a user wants to build an offer, design an irresistible offer, stop lazy discounting, fix a '10% off' offer, create a value stack, add an outrageous guarantee, design scarcity marketing, build a payment plan for a high-ticket product, improve offer conversion, write a compelling offer, design upsells, answer 'why-should-I-buy', or fill square #2 of the 1-Page Marketing Plan. Also activates for 'my offers aren't converting', 'I just discount to get clients', 'how do I make my offer stand out', 'I keep competing on price', or 'what should I include in my offer'.

+93%