Guarantee Design And Selection

Design, select, and word a risk-reversal guarantee for a product or service offer. Use this skill when the user wants to add a guarantee to an offer, asks "what kind of guarantee should I offer," says prospects are hesitant or objecting to the price or risk, wants to reduce refund fear without killing conversion, asks how to guarantee results, wonders whether to offer a money-back guarantee, wants to switch from a retainer pricing model to a performance model, needs to improve offer conversion rate, asks "what happens if they don't get results," wants to stack multiple guarantees, or is designing a new high-ticket offer and needs a risk-reversal mechanism — even if they don't explicitly mention "guarantee" or "risk reversal." This skill produces a guarantee recommendation with type, wording, and ROI projection. For building the full offer stack see grand-slam-offer-creation. For auditing perceived value before writing the guarantee see value-equation-offer-audit.

Install

Claude CodeClawhHubnpxCursorCodexGemini CLI

1. Add marketplace

› /plugin marketplace add bookforge-ai/bookforge-skills

2. Install plugin

› /plugin install 100m-offers@bookforge-skills

3. Use the skill

› /guarantee-design-and-selection

CC-BY-SA · Open sourceGitHub

Source Book

$100M Offers

Alex Hormozi

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