Credibility Evidence Selector
Pick the strongest credibility evidence for a claim and kill weak evidence chains with the Sinatra Test. Use this skill whenever the user asks 'how do I prove this?', 'how do I make this more credible?', 'which statistic should I cite?', 'do I need a source for this?', 'how do I build trust?', 'this claim sounds unbelievable', 'they won't believe us', 'we need a case study', 'should I quote an expert?', 'is this testimonial strong enough?', 'which proof point should I lead with?', 'my pitch needs more evidence', 'the numbers aren't landing', 'how do I back this up without a credentials wall?', 'who should say this for maximum credibility?', or 'is one example enough or do I need data?'. Also invoke when the user has a marketing claim, sales pitch, fundraising ask, research finding, policy argument, product benefit, or security/reliability promise and must choose between authority quotes, customer stories, statistics, vivid details, testable demos, or a single hero example. This skill ranks evidence across six named credibility categories (external authority, antiauthority, testable credentials, vivid details, Sinatra Test hero example, statistics-as-illustration) and applies the Sinatra Test as a pass/fail filter to cut weak chains. Run BEFORE shipping any claim that a skeptical audience might doubt.
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What You'll Need
Source Book

Made to Stick
Chip Heath, Dan Heath
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